The casual atmosphere and soft colours of Pull&Bear’s new men’s range are captured in the brand’s editorial images, shot by English photographer Willem Jaspert.

Pull&Bear’s new season designs for men include the launch of a capsule collection, Daily Standards, a new range conceived for customers who have grown up alongside the brand.

With an in-depth reinter-pretation of classic patterns, the resulting garments are extremely comfortable and easily matched together.

Jaspert travelled to Los Angeles to capture models Benjamin Eidem and Xavier Buestel.

The brand’s Daily Standards looks are casual and simple. The colour range is made up of soft tones, including navy, dark brown, blue, white, grey and washed red. As temperatures rise, light green and blue make an appearance too.

Daily Standards is all about easy-to-wear garments for everyday life, adding a discreet, trendy touch.

Chino slim-fit trousers, five-pocket desized jeans, denim or chambray-washed shirts, basic round-neck jerseys, sweatshirts, split leather jackets and technical trenches are good instances of the range spirit.

By and large, soft fabrics prevail, while finishing details are well looked after, good examples of this being buttons, buttonholes and exclusive interior seam bindings.

The Daily Standards personality is also apparent in casual blazers, cotton ties, structured bermuda shorts and pique polo shirts. The footwear range includes split leather shoes, deck shoes and plimsolls, while accessories feature belts, backpacks and travel bags, mixing leather and technical fabrics.

Pull&Bear outlets can be found at The Point in Tigné, Main Street Shopping Complex in Paola and at Britannia Centre in Valletta.