Ira Losco in Dead or Alive. Photo: Benjamin StintinIra Losco has launched a new music video to accompany her sixth single, Dead or Alive, from her album The Fire. The singer/songwriter has been lying low for a few months in anticipation of this release.
The video was shot in Manchester with Video Ink, the team that also directed her Number 1 single The Way It’s Meant To Be. Fans will be surprised to see a very different Ira Losco performing in the mysterious and beautiful Morecambe Winter Garden Theatre, which was built in the 1800s.
In another scene from the video, the singer had to brave the icy January cold on Morecambe Beach and two fighters in silhouette represent the internal conflict which Ira sings about in the track.
“Dead or Alive is, lyrically, one of the darkest tracks on the album, a track that underwent a major change during its recording. Originally the song had a more country approach, but once I heard Howard Keith’s (Jagged House) take on it we both knew this was the way to go. It is a high-energy song, which many of the fans kept insisting should be a single when The Fire came out. And they were right, it totally works,” said Losco.
The singer is currently about to enter the recording studio to start work on her new album in preparation of another busy year ahead. Keith added: “Ira’s determination to try out new things makes her very unpredictable as an artist. It’s not the easy road to take but artistically I would say far more rewarding.”
The Fire has been in the top 10 iTunes album charts since its release in March 2013 and can be purchased from all digital portals. Ira Losco will be giving a concert on March 28 at Pjazza Teatru Rjal, Valletta.
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