Jameson has unveiled its fifth annual limited edition bottle as it gears up for St Patrick’s Day.

Designed by award-winning, Dublin-based illustrator Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.

Simpson’s design captures the soul, warmth and wit of the city where Jameson was first crafted back in 1780, with imagery of landmarks such as Trinity College and Clery’s clock.

The artwork also features real Dubliner phrases on a map of roads to represent the lifeblood of the city: the people and their passion for Dublin. The designer’s story – “Wherever I roam, it’s Dublin my heart calls home” – is a prominent personal touch, reinforcing the high regard in which the city is held.

The bottle will be sold in more than 30 markets.

Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St Patrick’s Day experience wherever they are.”

This year, Jameson Malta is giving all who purchase the limited edition bottle the chance to win a weekend trip for two to Dublin, including a visit to the Jameson Distillery.

For more information visit the Jameson Malta Facebook page or log on to www.jamesonmalta.com.