The trending workout everyone’s talking about has set the rhythm for this latest proposal from Oysho. Once again, the firm is in line with the latest trends, this time turning to dance, the art form that takes femininity to unparalleled heights.
The new Gymwear Studio collection features garments that adapt to the body’s movements for maximum subtlety and a truly natural look and feel. The streamlined, laid-back lines take the form of flowing skirts, gauzy T-shirts, ergonomic crop tops and comfortable jumpsuits.
Comfort is top of the list of priorities of this new collection, and particular attention has been paid to the study and application of technical patterns to ensure that the garments deftly adapt to the movements the body makes. In this sense, all the garments are made from top quality fabrics offering outstanding adaptability.
Feminine fits are firmly at the top of the style stakes, designed to slim and flatter the female figure thanks to the now improved ‘bonded’ technique: seamless garments that display endless sensitivity when it comes to adapting to the body’s choreography.
Fabric combinations blend in perfectly with a range of powdery tones such as soft pink, forming a perfect partnership with neutral tones like grey, black and white.
Remaining true to its essence, the Gymwear Studio collection by Oysho is designed for modern women who love dance and are looking for the perfect balance between fashion and sport as well as the chance to wear the latest trends.
The launch video for the brand’s Gymwear Studio campaign, entitled A beautiful film about love, features a world of art in movement.
Filmed in Barcelona and directed by Alexander Tregon, the images tell a tale of love and fashion performed by members of the Martz Contemporary Dance Company, with music by Nils Frahm and Anne Müller.
To the sounds of Let my key be C, Oysho’s garments become infused with strength, passion and skill, accompanying the dance with cleverly choreographed trends and emotions.
The collection is available at Oysho, The Point, Tigné.