Hard Rock Café has rolled out a newly redesigned menu, featuring new offerings that include salads, desserts, entrees and drinks, together with updated fan favourites. This new menu follows more than 14 months of culinary development, research and guest evaluation.

The brand surveyed over 3,000 guests in cafes across four continents on more than 100 items from its existing and redesigned test menus.

The research, conducted by Cohen Research Group, included a side-by-side comparison of current menu items and modified versions – taking into consideration variations like seasoning, textures, flavour profiles, burger patty blends, French fry cut and more. The process resulted in the addition of new items and the modification of some existing menu items.

During the menu revamp, Hard Rock made freshness and quality a top priority. Every garnish and ingredient was put under scrutiny during the process. More than 27 types of buns were sampled before the final brioche bun was selected. Burgers were evaluated by a number of different factors, including various blend combinations of premium ground beef and brisket, as well as fat to lean ratios, thickness and shape.

In updating plates, glasses and serving dishes, the brand worked with 14 different suppliers and brought in hundreds of patterns, shapes, sizes and colours to enhance the visual appeal of each dish.

Hard Rock also found that some menu items were a guest favourite just the way they were or with minor modifications.

For more information about Hard Rock Cafe and the new menu, visit www.HardRock.com.