Embassies are rewriting visa rules and governments are hammering out aviation pacts as record spending by Chinese travellers sets off a race around the world for a share of the Chinese tourist dollar.
Chinese spending on international travel in 2014 rose to €145 billion from €114 billion in 2013, the biggest percentage increase in two years, according to data released by the State Administration of Foreign Exchange this month.
Chinese disposable incomes have been steadily rising, and would-be travellers got an additional boost in the past year from favourable foreign exchange rates, with the yuan appreciating more than 10 per cent against the yen and the Australian dollar.
The gains versus the euro have been even greater, at more than 14 per cent, and the yuan set a record against the single currency last month.
Governments near and far are keen to get their countries on to Chinese itineraries. In November, the US signed a landmark deal with China extending one-year visas issued to Chinese travellers to up to a decade.
This year Malaysia and Indonesia are planning visa exemptions, while Thailand is considering exempting visa fees, which were briefly suspended last year.
Australia in January signed an agreement with China allowing more passenger flights from Beijing, Shanghai and Guangzhou with immediate effect.
Air traffic data for China's big airlines confirms a rising preference for overseas travel in the world’s most populous nation. Air China’s international routes recorded 14.6 per cent growth in 2014 in revenue passenger kilometres (RPKs), a gauge of traffic, versus 6.1 per cent for domestic routes, Reuters calculations show.
China Southern Airlines' international RPK growth was 20.2 per cent, versus 10.0 per cent domestically.
China Eastern Airlines posted international RPK growth of 4.4 per cent.