Smart Technologies has installed digital signage equipment at Hilton Malta. The latest in digital signage equipment displays general information about the hotel and its amenities, assists patrons in finding their way around the hotel, and portrays lists of scheduled events at Hilton’s business centre.
“Customer engagement is about creating deeply relevant experiences for customers. When there is customer engagement, there is not only an increase in sales but on a higher level, more loyalty is nurtured towards your brand, product or service, resulting in more sales in the long term,” said Chris Demicoli, Smart Technologies business development manager.
“In today’s increasingly connected world, the power of communication – not only online but also at point-of-sale – holds the key to successful marketing and customer loyalty. Reaching out to customers and learning more about them will lead to better, more customised marketing campaigns and eventually sales growth,” added Demicoli.
Digital signage is increasingly becoming an important technology used by hotels to enhance customer experience.
“The hospitality sector is constantly reaching out to deliver the best experience to guests and travellers. We are equipped to offer the hardware and software for these set-ups from our range of multimedia solutions for digital signage and interactive kiosks. Our technical staff can also assist with the installation, management and training of staff to use these systems,” said Demicoli.
The solution installed at Hilton Malta is cloud-based and offers a lot of functionality for the management of multiple screens by allowing grouping of screens and a scheduler for all material. One can even prioritise media to be displayed over existing content.
Localities, museums and shopping malls are also applying digital signage as a map-finding facility to help visitors orientate themselves and make sure they do not miss out on certain information. Even car showrooms are introducing free-standing digital totems that offer information about car models.
“Digital signage systems are a great example of how innovative companies can declutter their sales environment, modernise the business look and feel, and present the latest information. Digital signage like this does not need to involve huge investment. Smart Technologies offers the opportunity to lease these interactive channels without the need to incur major capital expenses and still enjoy the advantages that this technology offers,” added Demicoli.