A domestic leader in marketing and brand strategy, Steves&Co. has positively taken the reigns on innovation of the industry’s changing landscape for advertising and classical conditioning. Steves&Co. is an adaptable group of individuals who react quickly to change and thrive on self-growth and development.

With a declining global economy, 2008 was a tough start for the company. Malta’s traditional media houses saw a considerable decline in sales. Nevertheless, if the traditional media buying market had taken a plunge, a few creative offices’ reliance on adaptation, flexibility and innovation played an important role in keeping brands’ demand for top-end marketing and creative strategy.

Steves&Co. took advantage of this and enjoyed a staggering growth rate by learning to adapt to these changes. There is no singular process or singled-out expertise in the agency’s work: everyone comes together on every single project or client.

This seemingly simplistic approach has raised questions along the lines of: “What do you do for your successful brands and long-term clients?” The greatest thing that Steves&Co. can do is offer the ability to listen and have empathy for one’s culture, industry, and particular truth, after which it applies its relevant research methodology, which has proven to be successful with every brand it has worked with.

One of the great challenges everyone faces is to place ourselves somewhere that we don’t belong, out of our comfort zone, among people we might not be accustomed to. Steves&Co. cultivates the capacity to understand what people, companies and brands experience. The agency conducts thorough research in order to embody a company’s message and vision and then make that message relevant to a greater number of people.

It is commonplace in the marketing industry for team members to be categorised. Boundaries like ‘copywriter’, ‘designer’ and ‘creative director’ are thrown around frequently. Steves&Co. defies these set zones: the agency absorbs ideas from all areas of the team, whatever their expertise and level of experience. Steves&Co.’s job is to never let anyone define who it is and to continually succeed by redefining itself and its capabilities in every project it takes on.