Hyundai Malta hosted Hyundai Motor Europe president and CEO Byung Kwon Rhim. Rhim was in Malta to overview Hyundai’s operations and to meet the management and personnel at Hyundai’s showroom in Birkirkara.

During his visit, Rhim reiterated Hyundai’s commitment to make it one of the most trusted brands in Europe.

“Figures over the past years have been confirming that we are moving in the right direction. In fact, in 2014 we managed to register higher sales than 2013.

“Europe plays a very important role in Hyundai’s strategy. This market’s particular needs have shaped some of Hyundai’s most beautiful models such as the ix35, the i30 and now, the new generation i20, which is set to become a game changer even on a local level,” Rhim said.

He added that within an environment of global economic slowdown, political uncertainties in emerging markets and fiercer competition, Hyundai should keep focusing on enhancing product competitiveness and customer satisfaction in order to overcome such difficulties.

Rhim was appointed president and CEO of Hyundai Motor Europe in January 2013 and, over the past two years his main priorities have been to enhance quality and customer satisfaction at all levels.

He previously was president at Hyundai Motor Russia, and prior to that he held several marketing positions within Europe and also served as the head of the Europe division at Hyundai’s headquarters in Korea.

Francesca Mamo, managing director of Meridien Enterprises, local importers of Hyundai, thanked Rhim for his visit to Malta and reiterated her commitment to keep increasing the brand’s local presence.

“This visit is of great honour to us and we are delighted to have had the opportunity to talk to Rhim about our operations and challenges we face on a local level.

“We do acknowledge that the current economic situation is very challenging but are positive that Hyundai’s very positive brand image will help sustain our work to promote the trustworthiness and the high quality build of today’s Hyundai models,” Mamo said.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.