Inbound Muse is the first start-up to benefit from the MCA TakeOff award, winning a seed fund of €19,968.

The award is a joint initiative between the Malta Communications Authority and the University of Malta as a result of a collaboration agreement signed between both organisations in October 2014.

This award is aimed at supporting local start-ups in the development of innovative business ideas in communications, with a view to take such ideas to the commercialisation stage.

Through the campus-based TakeOff Incubation Centre, the university supports the project by offering office facilities and dedicated business mentorship.

Thirteen start-up ideas competed for this funding. InboundMuse proposed the development of a Software-as-a-Service solution, through which business clients, particularly SMEs, are given the tools to monitor their inbound-marketing strategies.

The idea promises to provide business value by leveraging on Artificial Intelligence to exploit big data – data which is too large and complex to be processed cost-effectively by humans.

www.takeoff.org.mt

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