Eva Green dons outfits created by Vivienne Westwood, Versace, Alaia and Christian Louboutin, among other designers, for Campari’s 2015 calendar.

Campari has officially launched its 2015 calendar, entitled Mythology Mixology, starring French-born actress Eva Green. The 16th edition of the calendar is dedicated to celebrating Campari’s intriguing history and the stories linked to 12 of its best-loved classic cocktails.

This year’s dream-like imagery depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.

From the classic Negroni cocktail, created by Count Camillo Negroni himself in 1919, to the modern Campari Orange Passion, a contemporary spin on the classic Campari Orange, the calendar explores and celebrates the recipes that have stood the test of time and are still loved in today’s modern world.

Other tales include the creation of the Americano in 1933, which is said to have been named after Primo Carnera, the first Italian to win the heavyweight boxing title in New York, to the Campari & Seltz, the most popular drink in the Bar Camparino, opened by Davide Campari himself. The bar is celebrating its 100th birthday this year and this simple yet sumptuous cocktail is still as popular now as it was when the bar opened a century ago.

Green personifies the iconic, classic and stylish nature of Campari in a series of outfits created by leading designers, including Vivienne Westwood, Versace, Alaia and Christian Louboutin.

She said: “For me, this project was about much more than simply producing a calendar. It was about telling a series of stories in an imaginative, creative and beautiful way, and that’s exactly what we’ve achieved.

“This year, those stories are closer to the heart of Campari than ever before and I personally feel very honoured to have been part of that. The 2015 calendar is a real testament to Campari as a brand, and seeing all of the stories together in one collection just proves that no matter how old these recipes may get, there will always be a firm place for Campari in our contemporary world.”

The calendar was shot by Julia Fullerton-Batten, a worldwide acclaimed and exhibited fine art photographer and the first ever woman to get behind the lens on the calendar project.

The Campari calendar, of which only 9,999 copies are printed, will not go on sale but will be internationally distributed to friends of Campari around the world.

Campari fans can still get involved with the action, as all the imagery will be available to view across the Campari social media feeds, including Facebook, Twitter, Instagram and Pinterest.

Using the hashtag #CampariCalendar, fans will be guided by Green through a virtual world of discovery as she explores each of the cocktails featured in this year’s calendar. All social activation from this year’s calendar launch has been developed by the Milan office of the global agency We Are Social.

The calendar’s theme was created by Leo Burnett Milan.

Working side by side with Fullerton-Batten on the project were executive creative director Alessandro Antonini, and associate creative directors Andrea Marzagalli and Bruno Vohwinkel. The production was executed by L&A artist Milan, with the support of Film Positive Budapest on the set.

Campari is imported, marketed and distributed in Malta by Farsons Beverage Imports Company Litd, a member of the Farsons Group.