Samsung has shown its cards for 2015 by introducing a range of new products, including new ultra-high definition televisions called SUHD.

The TVs will run at 4K resolution, which is four times higher than full HD, and were announced at the Korean technology firm’s press conference ahead of the start of CES, the world’s biggest consumer technology show, held in Las Vegas.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, president of visual display at Samsung.

“Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs.

“Consumers can trust that we are more committed than ever to consistently deliver the superior home entertainment experience for years to come.”

The technology within the TVs promises better brightness and sharper images with better contrast, and the three series TVs announced both follow the curved trend, including one at 105 inches in size.

The new TVs use a technology Samsung calls nano-crystal semi conductors that improves the amount of light in each pixel, for a more accurate representation on-screen.

SUHD also allows for 64 times the colour expression and twice the colour adjustment on-screen.

Samsung America’s chief executive Tim Baxter told the conference that since introducing UHD, half of Samsung’s UHD TV sales are now of curved devices. Among the other announcements was a new portable storage device, the Portable SSD T1 (picture), which is “smaller than a business card” but comes with 1 terabyte of storage.

Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs

As well as new hardware, the Korean firm announced that from this year, all the company’s Smart TVs would be powered by Tizen, an open source platform that allows for development of apps for TVs.

As a result, Samsung says customers will now be able to stream UHD movies faster and easier than previous models of their Smart TVs.

As part of the redesigned interface on Smart TVs, gamers will be able to stream PlayStation 3 games without a console for the first time via a built-in PlayStation Now app.

The UHD Alliance was also announced, which sees Samsung partnering with other TV manufacturers including Sony and Sharp, as well as movie studios like 20th Century Fox. The Alliance says it will work to get the quality of movies from the camera to your home.

Samsung’s virtual reality headset, Gear VR is also getting a new app. Called Milk VR, it builds on the firm’s existing Milk Video and Milk Music services, and will deliver new video content every day from sources including the NBA, as well as a new exclusive series based on hit TV series The Walking Dead.

Away from new products, Samsung announced the founding of a new research and development lab focusing on sound.

The Samsung Audio Lab is based in Los Angeles and was described by Samsung executive vice president Joe Stinziano as “a bunch of really smart people doing really smart things”.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.