IQ is the new multibrand store at Bay Street Shopping Complex, housing five international brands, each with a unique perspective on life and style: Ben Sherman, Scotch & Soda, Maison Scotch, Nudie and Alternative.
For five decades, the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement.
Sherman not only created clothing history with his shirt but also a way of thinking that has helped create a global brand. His passion for original thinking and rejecting the normal and mundane has left a legacy that can still be witnessed today.
Scotch & Soda love to make great garments that suit every individual
The Ben Sherman shirt’s basic design was influenced by the classic American Ivy League shirt but Sherman’s design vision added the back hook, the button on the back of the collar and a feel and passion for fabric, pattern and colour.
Scotch & Soda loves to make garments that suit every individual. The designers want people to love their clothes and enjoy wearing them. Scotch & Soda products are rich in detail, high quality and affordable. The brand’s designers spare no effort or expense at detailing and fine-tuning samples, all the way to the neatly finished interior of each garment.
Scotch & Soda products are inspired by the best tried and tested classic and vintage styles, enriched with a wealth of inspiration from around the world. The style is classic in many ways but young and fast-forward when it comes to bringing great clothes to the marketplace.
Nudie love jeans, a passion they share with everyone who mourns a pair of worn-out jeans. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. Besides denim, only leather has the ability to age so beautifully, formed by its user into a second skin.
Alternative moves through the world in a different way. Creating clothes people want to wear every day, the brand is more than just apparel. Focused on fabric innovation and partnering with those who are out to reshape the way we live, Alternative are part of a growing movement of doers and disrupters connected through purpose, compelled by the future and grounded in social responsibility.