Consumers are warming to the idea that wearing a computer on their wrists or clothing may not be the fashion faux pas that early clunky prototypes led many to fear, and 2015 is poised to be a breakout for the much-hyped trend, a new study has found.

Forrester Research said in a report published on Tuesday that the number of people using a wearable computer will triple in 2015, led by the expected arrival of Apple Watch, which it predicts will draw 10 million users next year.

The number of people wearing a wearable computer will triple in 2015

But polling data used in the study of thousands of US and European consumers suggest more Americans can see themselves putting on a computer than their European counterparts, at 45 per cent versus 32 per cent of those surveyed.

Consumers are more likely to imagine wearing watches or health monitors on their wrists, followed by devices which clip onto clothing or fit in the ear or on so-called smart glasses. But again, there are regional differences as Americans are, category by category, more willing to consider all manner of such devices, from smart jewelry to contact lenses to tattoos.

And while strong consumer interest exists for wearable devices, a bigger driver of demand is coming from businesses seeking to supply employees with all types of new body gadgetry.

“The wearable market will take off as brands, retailers, sports stadiums, healthcare companies and others develop new business models to take advantage of wearables,” J.P. Gownder, the author of the report, wrote. More than two-thirds of business decision-makers polled for the study, or 68 per cent, said developing a wearables strategy for their business was now a priority.

Look for wearables that monitor the safety of field workers, location-aware smartwatches that help managers assign shift workers in real time, and video and photo devices that augment the human insights of technical inspectors, researchers said.

The business poll was conducted in June among 3,104 business and technology decision-makers. The consumer surveys were conducted online, which tends to skew the results toward the tech-savvy, Forrester noted.