Maltese-owned Premier Capital plc, the developmental licencee for McDonald’s in the Baltic states, recently marked the brand’s 20 years in Latvia with an event in Riga.

To this day, the Riga outlet is the most visited restaurant in the region, with an average 9.6 million guests every year. Premier Restaurants, Premier Capital’s operating company, now runs 11 McDonald’s restaurants in Latvia, representing an investment of €15.9 million.

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