The male co-host of an Australian TV programme is finally getting some attention for his fashion sense - and that's his point.
Karl Stefanovic wore the same blue suit every day for a year on Channel Nine's Today programme and no one noticed until he went public with his experiment.
He told Australia's Fairfax Media that people regularly commented on outfits worn by co-host Lisa Wilkinson.
He said: "I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."
The Age newspaper says he is still wearing the same suit. "They often remark that it's getting a bit stinky. I'm hoping to get it into the dry cleaners at the end of the year," he said.