The General Soft Drinks Co. Ltd (GSD) launched a new website www.gsd.com.mt, underscoring its position in a highly competitive and fast-moving beverage market.

The website is a customer touchpoint and has been designed to be easier to navigate across a wide range of devices, from mobile phones to desktop computers.

It enables internet users not only to find information about GSD, its services and products in a few clicks, but also to book a visit at Coca-Cola Malta and to apply for vacancies.

“Our new website design reflects our position as a wholly Maltese-owned and well-established business that operates franchises for some of the world’s most internationally-recognised brands,” said chief operating officer Maria Micallef.

Online innovation is a natural step for the company, which started off with Coca-Cola in 1952, followed by Fanta in the 1960s and Sprite in the 1970s. Diversification accelerated in the late 1980s with the introduction of diet versions of soft drinks and of Kristal, the company’s own brand of bottled table water, later bought by The Coca-Cola Company.

The company expanded its portfolio in the 1990s, introducing Nestea to the local market, acquiring the distribution rights to Stella Artois beer, and introducing pre-mix and post-mix packaging for its carbonated soft drinks.

It has since diversified, adding Kristal Frutaqua and adding Evian, Schweppes, Cappy Juices, Café Mauro, Heineken in kegs, Llanylln Water, Berlin beer and Monster energy drinks to its portfolio of brands.