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Taylor Swift’s new album has sold 1.287 million copies in its first week.

Nielsen SoundScan said 1989 earned the largest sales in a week for an album since Eminem’s The Eminem Show sold 1.322 million units in 2002.

Swift, 24, is the only artiste to have three albums push more than one million units in its debut week: 2012’s Red sold 1.208 million and 2010’s Speak Now sold 1.047 million copies, respectively.

Her fifth album features the smash hit, Shake It Off. She will launch a world tour next year.

Shake It Off was the most-played song on Spotify last week, but in a savvy business move, Swift pulled her music from the streaming service. That meant a large number of fans would have only one option to hear her new album – buy it – which hundreds of thousands have already done.

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