PwC and Google Inc launched a joint business relationship to bring new and innovative services to companies around the world.

Together they will help companies collaborate more effectively, to better use technology and information, and to adapt to the disruptive forces shaping the world.

“For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical, now more than ever before,” said Mike Burwell, PwC’s vice chairman for transformation.

“PwC is teaming with Google to offer our joint knowledge and capabilities to clients, giving them one place to go, maximising experience and assets from both organisations.”

The companies will help clients in three areas: leveraging PwC’s business insights along with Google Apps, Google’s suite of cloud-enabled collaboration and productivity tools; using the combined power of PwC’s analytical acumen and Google Cloud Platform to help businesses make the most of technology and information; and using insight to guide companies seeking to break new ground.

“Our collaboration is about helping clients to embrace their journey to the cloud, and transform their organisations to thrive and maintain relevance in a rapidly changing world,” said Tom Archer, PwC’s Google Strategic Alliance leader.

PwC has begun to introduce Google for Work products to its own operations. PwC is transitioning 40,000 people in the US and 5,000 people in Australia to Google Apps, transforming how those firms do business.

www.pwc.com/google