The Community Chest Fund launched the Piggy Bank Campaign as part of L-Istrina today.
Piggy banks will be distributed to all primary school classes in order to encourage schoolchildren to donate for charity.
The campaign has been held since 2004.
This year's campaign was launched by President Marie-Louise Coleiro Preca during a reception for heads of school in Verdala Palace. Also present were sponsors Bank of Valletta.
The President underlined the importance of using the campaign to instil the value of social solidarity among young people. She also thanked all those involved in the campaign, including Bank of Valletta, the Girl Guides and the AFM.
L-Istrina BOV Piggybank Campaign 2013 had raised €200,000