JPA hosted Europa Donna Malta Breast Care Support Group and the Action for Breast Cancer Foundation, together with a number of Pink October sponsors to an event at the Cavalieri Hotel.

The Pink October campaign aims to communicate key messages about breast cancer facts and promotes the importance of self-examination and breast screening measures.

JPA director Adrian Fabri said the communications agency chose breast cancer awareness this year as part of its annual corporate social responsibility initiative.

“Every year, we choose a good cause to contribute to. Last year we ran the Movember campaign, which focused on raising awareness and funds for prostate cancer research, while urging men to get tested for testicular cancer. The campaign was successful and encouraged us to further improve our CSR.”

Those wanting to donate can visit www.pinkoctober.support. All proceeds will go to Europa Donna Malta and the Action for Breast Cancer Foundation.

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