With 12 new product launches in the last 12 months, award-winning plants running at maximum capacity, global leadership in zero-emission mobility and a headlining role in European football for the next four years, Nissan has become a driving force in Europe’s automotive marketplace.

Nissan remains on track to achieve its goal of becoming Europe’s top Asian brand by 2016. Sales and market share have risen in most countries in Europe, where Nissan claims 3.7 per cent of the total market. In 2013, the company sold 664,471 vehicles across Europe, with a target of 780,000 units in 2014. France accounts for 15 per cent of Nissan’s European sales, making it the third largest market in Europe behind Russia and the UK.

“Innovation and excitement are a part of everything we do, including our trailblazing efforts in bringing electric vehicles to the mass market, and our commitment to bringing autonomous cars to market by 2020 – the next step in advancing vehicle and road safety,” said Paul Willcox, chairman of Nissan in Europe.

The majority of all Nissan cars, light commercial vehicles and trucks sold in Europe are built in Europe. In 2013, Nissan’s total European production topped 675,000 units and it is expected that that figure will be beaten in 2014. Nissan will be on every football fan’s lips over the next four years, as the company is supporting the Uefa Champions League. This global sponsorship is Nissan’s largest to date.