Looking to put a patriotic spin on international sanctions over Ukraine, a local group is touring Moscow, urging passers-by to swap their western-branded T-shirts for homegrown tops sporting pro-Russian slogans.

"Sanctions? Don't make my Iskanders laugh," reads one T-shirt, referring to a Russian missile system.

"The Topol is not afraid of sanctions," says another, vaunting the power of a Russian intercontinental ballistic missile.

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