Following its arrival in the showrooms a few weeks ago, the new Citroen C1 can now be seen in an advertising campaign that reflects its personality.

Cheerful and confident, this new city car makes light work of the challenges of urban driving. The film for the new C1 takes a light-hearted look at the qualities of this new model, designed and built for the city.

The film features a man driving his new C1 round a deserted car park. Surprisingly, despite all the empty spaces available, he decides to park between two other vehicles in the car park’s only narrow space. After completing the parking manoeuvres with astonishing ease, he gets out of his car looking visibly pleased with himself.

This advert reflects the qualities of the new C1, a car ideal for city life, turning challenges into fun: naturally urban. Taking a fresh look at the city and its challenges, the new C1 is available in three- and five-door versions. Just 3.46 metres long, it ships with a choice of two body styles: a hatchback and the open-top “Airscape”.

Nippy and compact, the new C1 also makes life easier with useful technologies that are easy to use. A reversing camera, hill-start assist and keyless entry and start are just three of the functions contributing to a relaxed driving experience. It also features a seven inch touch drive interface and extended connectivity with mirror screen technology.

The new C1 ships with innovative, efficient and economical technologies. These include latest-generation petrol engines such as the PureTech 82 three-cylinder engine (116 Nm of torque), contributing to its ability to head out of the city, when necessary.

Available from Michael Attard Ltd, the new C1 is part of the renewal of the Citroen brand, an optimistic response to the urban mobility requirements of today. The video can be watched on http://Facebook.com/CitroenMalta .