Nowadays, consumers are spoilt for choice when it comes to selecting a store for their online shopping, making it increasingly important for companies to ensure that their websites stand out. This can only be achieved if traders can find the right expertise and support when setting up an online store or extending their business online. Finding the appropriate help in such cases is certainly no mean feat, and this often discourages businesses from taking the plunge to invest in digital technologies.
The Malta Communications Authority (MCA) has broadened its efforts to address such a gap by setting up an online directory branded ‘Blink’. This is the first of a host of initiatives stemming out of the National eCommerce Strategy covering a seven year period (2014–2020).
Blink is a practical resource that provides easy access to the information required by businesses who wish to take their operations online. It is a directory specialising in eCommerce service provision and has been purposely designed around the different phases required to set up an online shop.
The MCA invites businesses and self-employed individuals who offer eCommerce-related services to submit their details online via www.mca.org.mt/blink to form part of this online tool.
The listing in this directory is on a voluntary basis and completely free of charge.