The implementation of the WebCheck project in the tourism sector, in collaboration with the Malta Tourism Authority, has led the Malta Communications Authority (MCA) to offer a similar initiative targeting the sports sector, in particular, small sports organisations.

Collaborating with the Parliamentary Secretariat for Research, Innovation, Youth and Sport, Chris Agius, the primary aim of this project is to provide these organisations with the necessary tools to make better use of the internet and various digital platforms to explore opportunities for growth, awareness-raising and recognition of their work.

Speaking at the launch of this initiative, Roderick Marmara, manager, Information Society at the MCA, said: “We are launching this new programme as part of a wider initiative aimed at achieving widespread e-literacy, digital inclusion and the use of ICTs as at tool to improve quality of life for all citizens in particular, disadvantaged groups. The aim of this new programme is to encourage small organisations in the sports sector to create or improve its online presence and use social media to increase visibility and raise funds through the most popular online applications.”

Organisations participating in the scheme will be assigned a specialist in the online marketing field

Organisations participating in the scheme will be assigned a specialist in the online marketing field who will be tasked with reviewing its internet strategy with an emphasis on social media platforms, such as Facebook, You Tube and Twitter. Participants will receive free expert advice on ways to capitalise on these digital platforms and develop a strong online strategy.

Economy Parliamentary Secretary Jose Herrera explained that the main aim of this project was to help sports organisations, in particular those that carry less activity awareness, to achieve a wider audience through online presence.

Online exposure will trigger interest with various individuals and encourage them to participate in local sports activities they might not be aware of.

A number of sports activists, who met Mr Agius, commented that the media falls short in offering regular and relevant coverage on sport activities.

While acknowledging their concerns, Mr Agius explained that the number of sports societies that communicated regularly with the media and kept them abreast with all activities were few and far between.

Participation in the WebCheck for sport is free as the programme is fully funded by the MCA.

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