Walt Disney Co. is adding a new attraction based on the movie Frozen to its Epcot theme park in Orlando, Florida, the media company’s latest move to capitalise on the popularity of the blockbuster animated film.

The attraction in the Norway Pavilion will bring to life the world of Arendelle, the Scandinavian setting for the icy kingdom inhabitedby two princesses, Anna and Elsa. It will replace a boat ride called Maelstrom.

The attraction “will take our guests to Arendelle and immerse them in many of their favourite moments and music from the film,” Tom Staggs, chairman of Walt Disney Parks and Resorts, said.

The Frozen presence will grow elsewhere at Disney parks. At the Magic Kingdom Park in Orlando, Cinderella’s Castle will be transformed into an ice palace each night starting in early November, Staggs said.

Frozen is the highest-grossing animated movie of all time with global ticket sales of $1.3 billion, according to Box Office Mojo.

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