Danish toy maker Lego saw revenue soar 11% in the first six months of 2014, mostly because of the success of the Lego Movie.
The privately-owned company's chief financial officer said they were thrilled by the success.
John Goodwin said: "Lego Movie products provided a significant boost to our sales during the first half of 2014." He said that support could continue in the second half of the year, when Lego Movie will be launched on DVD.