The International Rugby Board (IRB) will undergo a second name change in 16 years when it becomes formally known as World Rugby in November as part of a rebranding programme.

The new brand, including a revised logo, will be launched at the IRB World Rugby Conference and Exhibition in London on Nov. 17-18, with the new name taking effect from Nov. 19.

The governing body was initially founded in 1886 as the International Rugby Football Board by the Ireland, Scotland and Wales rugby unions before England joined in 1890. It changed its name to the IRB in 1998.

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