The world is changing and so are consumer expectations shifting at growing speed. And cars? Citroen’s answer to this is the C4 Cactus. In the fiercely competitive C segment with its apparently immutable design cues, the Cactus stands apart with a unique design that is both functional and attractive. An original vehicle that meets a specific challenge: to bring customers more of what really matters.

Citroen has placed greater emphasis on what matters to customers by adopting technological innovations reflecting decisive choices in design, comfort, convenience and running costs.

Airbump is a useful, attractive and customisable innovation on the Cactus which enhances vehicle design while protecting the bodywork.

The Cactus also includes a fully digital, intuitive interface and airy, connected driving position with controls grouped around a seven-inch touch screen, fitted as standard.

The front passenger airbag has been transferred to the roof (Airbag In Roof technology), creating more room and storage space for the front passenger.

A panoramic glazed roof with advanced heat protection lets the light in while protecting passengers from the heat. Running costs have been cut by doing away with the superfluous.

By combining an optimised platform with efficient latest generation engines, Citroen have been able to reduce the weight of its new vehicle by 200 kg compared with the C4, offering better driveability and low fuel consumption (just 82g of CO2/km or 3.1l/100 km for the diesel version and less than 100g of CO2/km for the petrol version).