Suiteblanco has looked to denim to created styles for the new season and to mark the beginning of a new stage for the company.
Denim is a fabric with attitude and that’s why it has been chosen to introduce the coming season’s new collection and to cement a strategic milestone for the company.
Suiteblanco was acquired by Saudi group Alhokair in February and the original Spanish firm has been working to consolidate this new stage ever since.
The fruit of this work is evident in the autumn-winter collection 2014, where the emphasis is on denim for several reasons: it has character; it’s a timeless trend; and it has been a staple in the sector for years.
If there’s one theme running through this season’s denim garments, it has to be rock ’n’ roll. Skinny jeans, jean jackets, biker boots and studded court shoes, maxi-length fur coats and wild prints. Whether it’s head-to-toe shirt and jeans or other looks featuring knitwear, T-shirts and outerwear, the character of denim is what gives strength to this blend of urban sportswear with the chic touch everyone expects from the brand.
Jeans have never given up their treasured ‘must-have’ status and are still the most versatile piece in the wardrobe. From classic five-pocket versions to modern ‘deggings’, the new features of these timeless favourites come with their changing cuts and improved quality.
Higher waists, fabrics for greater comfort, ultra-soft finishes for a luxury feel and a better fit for figure-hugging garments are the order of the day.
The chilled side of denim is here too, with boyfriend styles not as wide as they have been in seasons gone by, joined by garments straight from women’s wardrobes with a new twist like shorts and skirts.
The colours in the collection fall into two trends: intense dark shades like black and midnight blue and faded and stonewashed effects that give garments a distressed look.
Suiteblanco is represented by Arkadia Marketing Ltd, a fully-owned subsidiary of the Mizzi organisation. Suiteblanco stores are at The Plaza in Sliema and Arkadia in Victoria.