The 2014 Art Labels are a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari.
The first label was inspired by a black and white ink sketch from 1928. It was a graphic study made for Campari, closely recalling aperitif time, revisited and re-coloured. The second label depicts a collage dating back to 1927. The image takes up a sketch, created by the artist with coloured pencils, representing the pleasure and passion of enjoying a Campari. The third Art Label is a 1928 illustration created by Depero with the collage technique. The work depicts the iconic little man during the tasting of a Campari.
The modernity of Futurism and its direct nature make these limited editions a collector’s item for Campari consumers, who will appreciate the simple and easily comprehensible language.
Andrea Conzonato, chief marketing officer at Gruppo Campari, commented: “The new Art Labels want to be a tribute to a great artist, Fortunato Depero, who worked extensively with Campari and produced truly unique works of art. Campari wants to present its consumers with a special collection that is a testimony to the strong innovative nature of the brand”.
The Campari Art Labels are marketed and distributed by Farsons Beverage Imports Co. Ltd.