British Airways is aiming to become everyone's pet airline by introducing an in-flight entertainment channel featuring cute cats and dogs.

Entitled Paws & Relax, the channel is being launched on BA's long-haul flights next month.

BA's in-flight entertainment manager Richard D'Cruze said: "It might sound barking, but there's lots of research to suggest that watching pets can enhance overall wellbeing."

The new channel will include cartoons, as well as cats and dogs at play.

Last month BA launched a new genre of "Slow TV" on board flights, including an unedited seven-hour Norwegian train journey from Oslo to Bergen.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.