Joseph Galea

Air Malta has begun a drive to rebuild its management team, starting with the appointment of Joseph Galea as deputy chief commercial officer.

Galea, 50, has worked for Malta’s tourism sector for the past 23 years, most recently as the international marketing director for the Malta Tourism Authority.

He has served as international marketing director of MTA since November 2006 and was directly responsible for positioning the Maltese islands in various overseas markets.

The airline has also issued an international call to assume the post of chief commercial officer, formerly held by Philip Saunders.

Galea will succeed the selected chief commercial officer after a definite three-year period, during which he will gain sufficient airline experience to steer the commercial department.

“It is clear that Air Malta’s management team must enjoy a deep love and understanding of the product they are selling. However, it is extremely difficult to find Maltese candidates who also have the necessary commercial airline experience for such a role. Through these appointments, we will be using international expertise to develop Maltese talent. This type of succession planning, which has been absent from the airline in recent years, ensures continuity for years to come,” said Air Malta chairwoman Maria Micallef.

CEO Louis Giordimaina said: “Air Malta once again finds itself at a crucial juncture. Revenues are under pressure due to increased competition and the suspension of Libya, one of our profitable routes. The chief commercial officer and his deputy will be immediately tasked with finding ways to develop a top revenue line which is healthy and sustainable, two things which continue to evade the airline despite the ongoing implementation of the restructuring plan.”

Galea has spent years developing relationships with key international stakeholders, including tour operators and conference/event organisers.

He will be in an ideal position to enhance and create new revenue streams for the airline.