Magnum is celebrating its 25th birthday by giving out 25 prizes in a summer-long online competition called Magnum Moments, the ultimate prize being a trip for two to Paris and then London to watch Kylie Minogue in concert in September.
“Pop princess Kylie Minogue celebrated with Magnum in Cannes last May. So we thought we’d treat local Magnum fans to a fabulous prize. And what’s more fabulous than Paris, London and Kylie?” brand manager Elaine Brincat said.
To participate, one has to upload Magnum Moment selfies with their favourite Magnum ice cream to the Magnum Malta Facebook page. Each week, three winners are chosen, based on creativity, originality and visual appeal of the selfie.
We thought we’d treat local Magnum fans to a fabulous prize. And what’s more fabulous than Paris, London and Kylie?
Weekly prizes include day trips to Taormina, weekend breaks, spa treatments, clothing vouchers and gift bags. At the end of August, all 24 winners will enter a Like and Share Facebook competition.
The top five finalists will be invited to a special event still to be announced. The final trip-for-two prize will be awarded on the night.
Kylie MinogueFor more information, visit Magnum Malta on Facebook.
Magnum sells more than two billion ice creams annually worldwide. It is part of the Wall’s range of ice cream, imported and distributed locally by M&Z (Marketing) Ltd.
www.mz.com.mt