A large, colourful billboard from the 1937 release of the animated film Snow White And The Seven Dwarfs has been sold at auction for $10,755 dollars .

Dallas, Texas-based Heritage Auctions would not identify the winning bidder, but said the rare billboard had been expected to sell for at least $10,000.

The 20x9ft billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.

The billboard had been in a private collection for more than a decade.