Maria Pappova, Sascha Camilleri and Sefora Grech with Douglas Salt.

Maria Pappova has been announced as the winner of the Malta Summer Facebook photography competition launched by Frank Salt Real Estate at the Mercedes-Benz Malta Fashion Awards in May. She walked away with a Samsung Galaxy Tab 3.

Sascha Camilleri and Sefora Grech managed to grab the first and second runner-up titles, and were treated to gifts from Fino and Party 21 respectively.

The fashion competition was complemented by an online promotional campaign on Facebook, through which participants could post their favourite summer photos showing Malta’s scenic beauty. The photos which garnered the largest number of Facebook Likes and Shares within a set time would be the winning entries.

The initiative proved to be very popular with hundreds of eager candidates submitting their entries. The top position was heavily challenged, with the candidates working hard to get the highest score until the final hours.

Maria’s winning entry, portraying a lovely sunset at Golden Bay, took the first spot, followed by Sascha’s Malta cliffs landscape and Sefora’s photo portraying Senglea’s heritage.

Fashion Week, combined with social media, provide us with an innovative way for a real estate identity to interact with the younger generation

“Frank Salt Real Estate is not just about property,” says company director Douglas Salt. “We want to be an active member of our community and contribute through other means, be it arts, sports, education or, as in this case, fashion and photography.

“We believe that national events such as Fashion Week, combined with social media, provide us with an innovative way for a real estate identity to interact with the younger generation and the public at large.

“Apart from utilising the platform that the Malta Fashion Awards provided, we wanted to give a fun and social media element to the event, and the photography competition was an ideal tool.”

The participating entries may be viewed by browsing through Frank Salt Real Estate’s Facebook page www.facebook/franksaltmalta or the news section of the company’s website www.franksalt.com.mt.