Both with versatile backgrounds, Neville Bezzina and Tyron Lloyd Baron found their innovative business venture based on the principle that the most reliable way to improve digital marketing performance is by transforming business data into useful knowledge.
The two young specialists teamed up to build a platform that would eliminate the existing gap between data analytics and daily marketing operations, in order to allow busy digital marketers to effectively leverage big data and improve their performance.
Hear Bezzina and Baron talk about what the algorithms behind their work can achieve for marketers in today’s highly digital economy.