Farsons have launched a new variant of the popular Kinnie soft drink, Kinnie Vita. It said it offers the same great Kinnie taste with a tangy orange twist, with the added benefits of only half the sugar and calories of a regular soft drink. There are no artificial sweeteners, with the drink being naturally sweetened using a blend of sugar and stevia leaf extract.

Susan Weenink, Head of Marketing and Communications at Simonds Farsons Cisk plc commented : “The launch of Kinnie Vita is in line with Farsons’ on-going investment in innovation and new product development, and is further evidence of our commitment to offering consumers choices which are in line with today’s evolving trends and changing lifestyles. With many consumers nowadays so much more aware and careful about their sugar and calorie intake, it is important that we maintain and offer a balanced product portfolio which can offer options for every occasion.”

She said that by using a mix of stevia leaf extract, which is approximately 300 times sweeter than sugar, and natural sugar, food and beverage developers and innovators are now able to offer products with greatly reduced sugar and calorific content, whilst at the same time maintaining the taste profile and characteristics of the product.

Kinnie Vita is initially available in 500ml PET bottles.

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