The white-suited, chest hair-baring, blue contact-wearing men posing with fans outside the showroom of the former Las Vegas Hilton do not want to be called Elvis impersonators.
The correct term is Elvis tribute artist - or ETA for short - to distinguish their studied performances from the dime-a-dozen characters trolling the Strip.
Some three dozen ETAs took their gyrating hips and curled lips to the stage over the weekend to see who could do the most convincing portrayal in the Ultimate Elvis Tribute Artist competition during Elvis Week. Adam Fitzpatrick, 29, from Penticton, British Columbia, won the top prize and $2,500.