If Shiseido’s brand-new Sunsational campaign, shot in Ibiza, leaves you longing for the sun, prepare sensibly with Shiseido’s new Suncare Foundations.

First launched in 2008, Shiseido Global Suncare line now brings a reformulation of Shiseido Suncare Foundations with higher protection, a range of comfortable finishes and superior make-up functions.

Being highly resistant to water too, they won’t wear off or crease, even after swimming or strong perspiration, thus defending the skin’s beauty in any kind of environment.

New UV Protective Liquid Foundation SPF30 is now available in five shades, giving a fresh and dewy finish that’s not only transfer- and water-resistant but also resists perspiration, oil and water. This is the ideal cover-up for sport lovers and city wanderers.

With SPF30 defending skin against internal sun damage that causes ageing, with highly-moisturising benefits and mini enough to slip into your jumpsuit.

New UV Protective Compact Foun­dation SPF30 is now available in four shades to suit a palette of complexions from very light to dark. With a silky texture that glides on and dries to a matte finish, this water-resistant global bestseller is perfect for quick touch-ups.

A combination of super-smart technology allows the foundation and all its benefits to fit snugly into the furrows of the skin’s surface (that we can often miss when applying sunscreen), for an even veil of protection. Skin is also protected against wrinkles-causing UV rays while exclusive moisturising properties protect skin from dryness. After all, sun-exposed skin needs extra moisture to look its best.

Water-resistant powder is contained in all Shiseido Suncare foundations, presenting a special coating that repels water and then runs off the skin’s surface, so the foundation maintains its just-applied condition without wearing off. Genius!

With eye-opening stats that over 90 per cent of the visible changes commonly attributed to skin ageing are caused by the sun, it pays to turn to daily use of sunscreen.

Shiseido is exclusively represented by C+M Marketing Ltd, tel. 2142 4079.

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