François-Marc Sastre, director-general of Cartier for southeast Europe.François-Marc Sastre, director-general of Cartier for southeast Europe.

François-Marc Sastre, director-general of Cartier for southeast Europe, was in Malta to launch the Calibre de Cartier diver watch together with Diamonds International. The launch took place in the magnificent surroundings of the parade ground at Fort Manoel, on Manoel Island.

Sastre described the new target as a result of “wanting to take the brand further while differentiating from the diamond wristwatches for women to produce a statement sports watch”.

Cartier has managed to use its experience in the watchmaking industry by combining technical Cartier characteristics with the elegant style the brand is known for today.

The Calibre de Cartier diver watch is the result of a new chapter in Cartier watchmaking, as it aims to accommodate professional divers.

The watch is a symbol of confident masculinity for both everyday wear and extreme conditions.

Diamonds International has represented Cartier in Malta for a number of years and its knowledge on the brand and Maltese industry is what has kept the passion for the brand growing locally as it has overseas. The move to target new audiences shows the ability Cartier has to invest in new fields while keeping true to its prestigious name.

The Cartier brand holds an element of prestige and represents a certain lifestyle.

The new symbol of confident masculinity aims to accommodate the lifestyle of a professional diver with sturdy and technical characteristics.

Cartier was founded in 1847. Six years later it presented its first client with a watch.

Back then, the production of watches consisted mostly of pocket watches.

It was Louis Cartier who was first asked to produce a watch on the wrist.

The watch is a symbol of confident masculinity for both everyday wear and extreme conditions

“I want to show that we are watchmakers. Cartier has written history in the watchmaking industry and today is a pioneer of platinum watches as well as jewellery,” said Sastre, who is an avid collector of watches and has been for over 20 years.

“The Calibre de Cartier diver watch is another masterpiece by Cartier, which portrays years of experience the brand has in its field,” he added.

The powerful lines, original architecture and rugged case portray the fine watchmaking of Cartier.The powerful lines, original architecture and rugged case portray the fine watchmaking of Cartier.

The watch boasts characteristics such as water resistance, displays visibility in the dark, the ability to withstand extreme conditions such as high pressure and also reliability because it targets divers.

The powerful lines, original architecture and rugged case portray the fine watchmaking of Cartier.

Cartier is built on strong foundations which not only result in the high quality of its products but also the strong image the company gives back through its corporate social responsibility programmes.

“At Cartier we have our own gold mine, in which we invest in our workers and also finance the school in the village. We want to continue to develop Cartier and build on its history to continue producing timeless products,” explained Sastre.

“The Calibre de Cartier diver watch is a new venture into the sports market for Cartier. This was done with ease due to years of experience the firm has and the perfect combination of Cartier’s technical expertise and reputation for elegant design.”

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