Middlesea Insurance has launched the Motor Max Road Safety Competition as part of the Motor Max Insurance which enables the company to customise insurance premiums based on driving habits for young drivers aged between 18 and 30.

The product and competition forms part of Middlesea’s commitment to increase awareness of responsible road usage among the young generation.

Thirty-three participants have installed a telematics device on their car and for a whole month (June 27-July 26) they will be participating in the competition based on their driving habits.

For some motoring is a passion, and for others just a daily necessity, but in any case safety should always come first

Participants stand to lose points if they exceed speed limits or if they use the car excessively during the night. They can gain points by using social media to increase awareness of the product.

The winner will be given three years free motor insurance, while the second-placed will win two years and the second runner up will win one year free motor insurance.

Drivers who have had the telematics device fitted in their car lined up their vehicles in front of Middlesea Insurance headquarters in Floriana during the competition launch.

Middlesea Insurance presi­dent and CEO Alfredo Munoz said that the competition will help to nurture safe driving ambassadors, who will motivate their peers to also put safety first when driving.

“This is one of the initiatives we are taking in order to educate drivers as well as pedestrians on road safety. We have already sponsored nationwide advertising campaigns as well as educational activities in schools. Apart from this, we are making insurance more accessible to the young generation.”

Middlesea Insurance assistant general manager Fernando Docampo added: “Getting a driving licence, buying a car and paying for fuel are already major expenses for most young drivers. Insurance need not be another burden, so they won’t be charged higher premiums simply be­cause of their age.”

Paq Paq presenter Tonio Darmanin, who attended the launch of the competition said: “I am delighted about the introduction of this product and I am looking forward to seeing how these young drivers interact with this latest technology. I’m sure that the participants will enjoy it and learn some important skills in the process of the competition. For some motoring is a passion, and for others just a daily necessity, but in any case safety should always come first,” he said.

www.motormaxmalta.com