A new variant of Kinnie has been launched: Kinnie Vita, which offers the same great Kinnie taste with a tangy orange twist and the benefit of half the sugar and calories of a regular soft drink. Moreover, it contains no artificial sweeteners, as it is naturally sweetened using a blend of sugar and stevia leaf extract.
Susan Weenink, head of marketing and communications at Simonds Farsons Cisk, said: “The launch of Kinnie Vita is in line with Farsons’ ongoing investment in innovation and new product development and is further evidence of our commitment to offering consumers choices that are synonymous with today’s evolving trends and changing lifestyles.
“With many consumers much more aware and careful about sugar and calorie intake, it is important that we maintain and offer a balanced product portfolio with options for every occasion.”
Kinnie Vita will initially be available in 500ml PET bottles across leading stores in Malta and Gozo.
The Kinnie brand, together with its Diet Kinnie, Kinnie Zest and Kinnie Vita variants, is produced, marketed and distributed by SFC plc.
www.kinnie.com