Ray-Ban international hit Malta this week to initiate fans into The Order of Never Hide at the Isle of MTV concert on Wednesday.
The lodge set up at the venue was a great success, and many followers of the Ray-Ban brand flocked to the lodge for their very own initiation. For the occasion, hair stylist Dean Gera gave numerous haircuts that enriched participants with the unique Never Hide experience.
“The activation of The Order of Never Hide in Malta was a superb adventure. We had a fantastic crowd attending the lodge throughout, the sort of fun and daring crowd that Ray-Ban had in mind when it launched the Never Hide campaign at Isle of MTV in Malta,” Helena Tua at Class Optical Group, said.
The Order of Never Hide is an online-based viral worldwide campaign which invites members to complete a set of online tasks on the official Ray-Ban website, each to do with materials that the new Ray-Ban collection is made of.
The Never Hide campaign was brought to the island by Class Optical Group, Ray-Ban’s official representatives in Malta.
For more information about The Order of Never Hide, follow this link to the official page: http://www.ray-ban.com/malta/orderofneverhide/home .
Ray-Ban’s official outlets in Malta can be located through www.eyewear.com.mt.