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Parfums Givenchy has announced its future collaboration with global music icon Alicia Keys.

A 15-time Grammy Award-winning singer/songwriter/producer and an accomplished actress, Keys is also an author, entrepreneur and a powerful force in the world of philanthropy and in the global fight against HIV and Aids. Having sold over 30 million records worldwide since her debut in 2001, she is currently working on the follow-up to her last album, Girl on Fire.

Parfums Givenchy global president Thierry Maman said: “Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected.”

“Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favourite of mine. To be a part of its prestige and elegance is a thrilling moment,” said Keys.

Givenchy’s new campaign featuring Keys will be unveiled in September.

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