The future of the Mediterranean as a top cruise destination continues to look very healthy, with nearly one out of five choosing a cruise in the region.

Seatrade Communications chairman Chris Hayman said: “As one of the world’s most sought-after destinations, the Mediterranean is attracting significant new deployments from the cruise industry backed by a growing investment programme.

“This year’s Seatrade Med Cruise Convention in Barcelona from September 16 to 18 will provide an opportunity to focus on the opportunities ahead for the region and on the challenges that these opportunities represent if their full potential is to be achieved.”

As well as discussing the ever-increasing popularity of cruising in the world’s second most visited cruise destination, participants will also consider the challenging conditions in the southern European source markets.

They will likewise highlight the key factors influencing the future of the cruise market, as well as major challenges the cruise ports for the Mediterranean and its adjoining seas must brace themselves for.

Now in its 10th edition, Seatrade Med remains the only event of its kind in and for the region.

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