Air Malta organised a series of roadshows around the Italian region of Veneto to mark the launch of its new Venice route last month.

The roadshows, targeting travel agencies around the region, were held in the Venetian cities of Mestre, Padua and Udine, organised in collaboration with Venice Marco Polo Airport and the Italian office of the Malta Tourism Authority.

These roadshows have been complemented by a sales blitz in the cities of Padua, Treviso and Mestre

During these events, the airline promoted the Maltese islands and highlighted the airline’s services to boost sales on the new route, which was launched simultaneously with a route to Parma.

“The industry has responded well to the new route. The attendance at these roadshows was great so we’re very excited by the prospects ahead.

“These roadshows have been complemented by a sales blitz in the region throughout April, targeting mainly the cities of Padua, Treviso and Mestre,” said chief commercial officer Philip Saunders.

Marco Polo Airport spokeswoman Delia dell’Asin said: “The response exceeded our expectations. We’re expecting a very promising future for the new Malta-Venice route.”

Venice is a major tourist destination in northeastern Italy. It is renowned for its beautiful canals, architecture and art and ranks as a World Heritage site.

Air Malta will start flying directly to Venice Marco Polo three times a week on Mondays, Wednesdays and Fridays from tomorrow.

This summer, Air Malta will also be flying to Parma’s Giuseppe Verdi Airport twice weekly, every Monday and Thursday, starting from tomorrow.

Guiseppe Verdi is one of the four Milan-area airports alongside Linate, Malpensa and Bergamo.