Ice cream brand Magnum threw a 25th birthday party on the La Croisette promenade during the Cannes Film Festival.
Pop icon Kylie Minogue, pictured, stole the show wearing a stunning silver couture gown by legendary fashion duo Dolce & Gabbana.
The A-list beauty marked the celebrations by performing a set of her classic hits, including Can’t Get You Out of My Head, Love at First Sight and Into the Blue from her new album Kiss Me Once.
The Australian singer’s performance ended with a stunning rendition of Happy Birthday to Magnum, before guests were then dazzled with a surprise unveiling of a new limited edition Magnum ice cream.
The new ice cream, launched to mark this special milestone year for Magnum, emerged from the top of a show-stopping silver ice cream-tiered birthday cake.
The perfectly crafted Magnum ‘Celebrating 25 Years of Pleasure’ limited edition includes swirls of delicious Marc de Champagne-flavoured sauce weaved through Marc De Champagne-flavoured ice cream, encased in Magnum Classic cracking chocolate with a silver finish.
Magnum is part of the Wall’s brand of ice cream imported and distributed locally by M&Z (Marketing) Ltd.