A new technology by Wella provides a waterproof colour system that has been injected into Koleston foams and kits.

Research has found that water, more than other elements, is responsible for fading hair colour.

Apart from penetrating colour deep into the hair fibre, making it less vulnerable to fading and washout, Koleston’s waterproof colour technology draws inspiration from the natural structure of the hair. Observing the hair’s F-layer, researchers at Koleston have been able to mimic this wax-like structure that waterproofs uncoloured hair.

For trade enquiries, call V. J. Salomone Marketing on 8007 2387, visit www.vjsm.com.mt or follow the brand on Facebook.

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